It’s that time of year when everyone will soon say goodbye to 2022 and welcome 2023. Most of us may have already started making a list of our goals. But do you have a plan for selling your business in 2023? In this blog, we’ll talk about the new real estate marketing trends that realtors can use to get ahead in the local home market in 2023.
- Video Marketing
Over the past couple of years, there has been a general rise in video marketing. But no one really knew that it would also be a big deal in selling real estate. People today prefer to watch walkthrough videos of real estate sites before going to see them. This saves them time. Even more so now that everything is going digital and most people’s buying habits have changed significantly. Okay, that makes sense. If your customers are getting smarter, your marketing plan should be, too, right? If you post videos of the properties you’re selling on property websites or social media (like Instagram Reels), you will get many more questions and leads.
- Social Media Page
If you still need to set up a social media page for your real estate business, you should make a business profile and start showing up on social media as soon as possible. Setting up a page on a social media site will save you money and help you spread the word about your brand and build an audience. But don’t just use social media to try to sell your homes. Remember that people don’t use social media to buy things directly. Instead, they use it to talk to brands and discover what’s happening with them. Try a mix of material that is informative, helpful, and funny. The only reason you should be on social media is to build trust and influence with new audiences.
Which social media sites are most often used to market real estate?
Facebook Instagram
YouTube.
- Taking virtual tours of homes
Since the covid-19 pandemic, the number of virtual trips has gone through the roof. Many people interested in buying or investing want to look at homes online before planning to visit. These tours help buyers decide if they are interested and get a feel for the house. Virtual tours are now the most popular way for real estate agents to sell high-end homes or commercial properties like shops, restaurants, or corporate venues. Many real estate developers have also started to market their projects with 3D walkthrough movies. People still look for these tours when looking for homes online, and their success will likely keep growing in the future. They can be a good way to make money for your real estate business.
- Email Marketing
Since the beginning, email marketing has been an important part of real estate agent’s marketing plans. A source says that 99% of email users check it daily.
Here are some ways that email marketing can help you:
– Talk to the people you want to reach.
– Make personalized material and campaigns that are good value for money.
– Get people to visit your site.
– Get more leads and boost sales generally.
– Get comments and polls.
Building an email list is important and will help you in the long run because it lets you list personal contacts and talk directly with possible customers. Email marketing is still one of the best ways to reach your audience, and it can also help boost total sales and leads. Let’s just say that email marketing is still alive and will continue to be an important part of real estate marketing tactics.
- Paid Digital Ads
Now you can look for a house online. Before the epidemic, there were digital platforms. But during and after the epidemic, all businesses needed these platforms more. On average, more than half of the people in India use the internet and like to shop online. Some people have even reserved their homes online. So, since most businesses are using digital ads, why not use them in the real estate business as well? Digital marketing lets you run ads that cost less and reach a bigger crowd than traditional marketing methods. Every real estate agent should try digital marketing ads at least once to see what they can do.
Bonus Tip: Sharing real testimonials with your audience is a great way to build trust and trustworthiness.
Ask happy customers for reviews and recommendations, and if you have a website, share those reviews on your social media pages, in your email marketing, and even on your website.
Final Takeaway
If your real estate business has a good strategy that fits the latest marketing trends, it will get more leads, meet more people, and make more money. It’s important always to know the latest marketing trends and to keep changing your plans as a result. Even if you need to follow the latest trends, it’s important to understand the buying habits of your target audience, which change as technology moves forward. Find out where they are coming from, which online sites they use the most, what trends they follow, and which marketing activities can affect their decisions. Make content that is unique, interesting, and useful for your viewers. And lastly, be steady with your strategic marketing efforts. Over time, they will add up and help you get good leads.
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